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Lipton Ice Tea

Barracuda Unincorporated was responsible for a number of brand activations in the Netherlands. The goal of the brand activations was to get closer to the target group and to let them get to know the world of Lipton Ice Tea. Therefore, Barracuda created brand activations on festivals.

In the summer of 2014 this brand activation was part of Amsterdam Open Air. We were there to capture the vibe and the feeling that was present at the brand activation.