Strengthen the vitality of every person. That is one of Menzis’s (Dutch health insurance company) objectives. Whether you are sick or healthy. Whether you are a customer or not. Within the organization this vision is supported by ambassadors; ‘Leefkrachtambassadeurs’. Their objective is to strengthen the vitality of their colleagues in their own way.
Commissioned by Menzis, the Chiefs created this portrait of ‘Leefkrachtambassadeur’ Danny. What does vitality mean to him? And how does he try to strengthen the vitality of his colleagues and why does he want to invest in this?
With amongst others this film, Menzis is building on a strong employer brand and greater online visibility of the organization.