Production Glue & TAIT – MDLBeast Soundstorm Festival

Chiefs teamed up with TAIT and Productionglue to showcase the extensively executed MDLBeast Soundstorm Festival.

Productionglue was responsible for turning a 40km landscape outside of Riyadh into the spectacularly impressive dance festival ground. With seven stages, 200 artists, 10,000 event staff and designs that will blown your mind.

With the purpose of showcasing each companies values and project fulfilment, we were able to create impactful content, thanks to our joint expertise and event experience with sister company, WE ARE THE NIGHT.

Two videos were created to focus on the specific dynamics of Production Glue and TAIT. Both following a similar theme, voice-over but different interviews to capitalise on their values.