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User generated content: Traineeship bij Menzis

User generated content is a cost efficient and authentic form of content. Therefore it is regularly used by corporates for employer branding purposes. A good example of the use of user generated content is this video from Menzis. Trainees Alexander and Iris shot this video content in which they explain what a traineeship at Menzis entails. The Chiefs edited the images into this video, which has been used for the recruitment and selection of new trainees.