Valuable employer branding contributes to a strong employer brand and supports the recruitment of new employees. Employer branding content draws an image of the values of the organization and the people who work there, giving potential applicants a better picture of the organization. Job seekers who can identify with this are more likely to apply. This allows you to increase the chances of success of finding the right candidates for your organization.
Sometimes employer branding content is made specifically for a department or to fill in specific vacancies. Such as this video in which four financials from Menzis are presented with questions about their work. Purpose: to attract suitable candidates for the various open financial vacancies.