Employer branding and building a strong employer brand is an important part of the recruitment of new talent. When you create online visibility for your organization and draw an image of the organizations values and the people who work there, potential candidates who can identify with that image will be more likely to apply. Which automatically leads to more qualitative applicants, after all, they already know a bit more about what to expect of the organization.
For that purpose, the Chiefs created a series of employer branding videos for Fugro. Including this ‘Working at Fugro’ video, edited using existing footage of other video projects.